There’s a new hair color craze nowadays and it’s smoking out the other colors.

“Greige is a perfect color for all year round,” Denise Welsh, Redken artist and Studio H artistic director, shared. “This gorgeous, creamy, smokey beige, shiny blonde is sure to catch eyes giving all the ‘expensive hair color’ vibes this year!”

A mashup of grey and beige, it’s a unique blend of warm and cool tones and can also be described as smokey bronde, silvery beige, or ashy gold. This also makes it an ideal hair color for almost all complexions.

If you want greige to be your next hair color, Welsh suggests looking for pictures with the same lightness or darkness of hair color that you have. This will create a more realistic expectation of how this hair color can look for you.

Here are a few suggestions on greige hair color that you can choose from.