Luckily, some fashion and cosmetics companies have trashed the classic beauty ideals of extremely thin supermodels, but are focusing on more common and more realistic beauty expectations instead.
It’s no secret that the standards have changed in a good way over the past few years, and more and more companies are now trying to break that classic ideal of beauty.
One of those companies is Benefit Cosmetics, who has chosen someone with Down syndrome to be one of the faces of their marketing campaign and the brand as a whole.
The 20-year-old Kate Grant has been dreaming of a career in beauty all her life. She already has a bit of experience modeling, as she received the crown during the Teen Ultimate Beauty of the World pageant in her home country. She even appeared on national television, during the tv-show ‘This Morning’ in 2018.
Her aspiration was to be the first professionally employed model with Down syndrome, and sometimes, dreams come true.
Being one of the new faces of the company, Kate can be seen in numerous promotional materials and Instagram-posts.
Benefit Cosmetics absolutely fell in love with her and didn’t hesitate when they realized what a kind and beautiful woman she was. Kate can be seen promoting their new line-up roller liner eyeliner products. The company sells its products worldwide in more than 2000 different stores.
“Her amazing energy was so infectious and we were captivated by her incredible zest for life and determination,” they stated. “She embodied everything we stand for as a brand so we knew we had to find a way to work with her.”
And this definitely isn’t a one-time thing, as a representative of the company told The Daily Mail that they’re already looking forward to the next project with Kate.
“We’re truly honoured that Kate was able to join us, and we hope her involvement goes someway to showing that beauty and makeup shots can absolutely feature people from all walks of life. The beauty industry is changing and we love that people like Kate are leading the way.”
“We’ll most definitely be looking to work with Kate again on another campaign.”
Kate’s new position as the brand ambassador for a cosmetics company definitely hasn’t gone unnoticed.
The original post on Instagram was liked thousands of times and positive and supportive comments just kept on coming in.
“You are absolutely stunning, well done Kate, you inspire so many xo,” one person commented.
“Congrats on the job. Let your natural beauty shine through. it’s your smile that’s the real winner.”
The young model now hopes that she can be an inspiration to all women in the world, and she particularly wants to be an inspiration to people with disabilities.
“This week has been amazing, thank you @benefitscosmeticsuk,” Kate wrote on her Instagram-page.
And Kate is most definitely a major inspiration to many.
“She is paving the way for people coming behind her,” her mom Deidre said to Metro.
“Kate is aware of that and wants to spread awareness about inclusion for people with disabilities and that is what she has done from the very start. She is aware that she is able to do that in a way some of her friends cannot. She is using her voice for them.”
The young woman is known for her optimism and always approaches every day with a smile on her face. For Kate, there are no obstacles that she won’t overcome in order to achieve her dreams.
“She does not allow obstacles to be in the way or her disability to stand in the way. She would say Down’s Syndrome does not define me – I am Kate.”
The beauty world is changing and becoming more inclusive, and that’s absolutely a good thing. Kate is an amazing and beautiful young lady and she will undoubtedly continue to inspire others for many years to come.
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